The SAVEDpreneur™ Spotlight: Zach Jones, Founder of Waffl
My Kingdom assignment is to proclaim the Gospel to my family and my clients through my words and deeds.
Zach Jones will be the first to tell you he has a “boring” testimony — and he means that as the highest compliment. Raised in faith from day one, he has never known a day apart from the love of God. Today, as the CEO and founder of Waffl, an AI agency that embeds artificial intelligence into the infrastructure of small businesses, he is carrying that same faith into one of the most consequential spaces of our time. His assignment is clear: be a Christian voice in the AI space, love his family well, and build a business where Jesus is at the center of it all.
Let's lean in.
Tell us who you are and what is your God-driven purpose?
My name is Zach Jones and my God-given purpose is to be a godly husband, father, and Christian voice in the AI space.
Who first introduced you to God and what was your salvation experience?
My parents introduced me to God. I never knew a day apart from the love of God and confessed that Jesus was Lord at 5. I was baptized at 10. I praise God for a “boring” testimony!
Many of us want to be successful. What does success mean to you?
Success is progress without compromising my walk with Jesus.
What does having “vision” mean to you? What is your vision?
Having vision means having a clear idea for the future and your place in it. My vision is for Waffl to be a Christian voice in the AI space by helping small businesses integrate AI ethically.
What does being a SAVEDpreneur™ mean to you? What is your kingdom assignment and how are you carrying out your assignment now?
Being a SAVEDpreneur™ means being an entrepreneur with Jesus at the center of it all. My Kingdom assignment is to proclaim the Gospel to my family and my clients through my words and deeds. I do this by loving my family well, treating my clients well, and being public with my faith.
What did God call you to build, and how did you know? What steps did you take to be obedient? How quickly did it take you to answer the call?
He called me to build Waffl — the AI agency that embeds AI into the infrastructure of small businesses. This is in conjunction with my call as a minister. I only accepted the call to build Waffl a year ago.
Where did obedience cost you something—money, time, identity, approval? And how did you handle the tension?
It has cost me a lot — mostly time and approval. I handled the tension by remembering to keep time for my family, but also remembering that God has me on mission, so I need to be faithful.
What upcoming projects are you working on that you want our readers to know about?
We are working on expanding Waffl’s reach by refining the agentic website product.
What is the best way for our readers to keep up with you?
Threads: @rookie_founder
TikTok: @rookie.founder
LinkedIn: linkedin.com/in/zachwjones
Website: gowaffl.com
